Career reinvention after motherhood

Your career was built for the woman you were before motherhood.

It is time to design one around who you have become.

For ambitious mothers who look successful on paper but feel professionally unfulfilled — and are ready to build work that fits their identity, family and ambition now.

Watch the 3-minute video → Join the Community

Find your direction. Trust the journey. Build a future you're excited to wake up to.

Former Royal Navy nuclear engineering submariner

Level 5 qualified coach

NLP Master Practitioner

DISC Practitioner

Trauma-informed & EFT trained

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RecogniseRecognise what no longer fits and why it matters.

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IdentifyIdentify who you are now, what you value and what you need.

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ShiftMove from survival and guilt into clarity, confidence and direction.

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EvolveBuild a future you're excited to wake up to.

A clearer path forward

You do not need more options. You need the right next step.

Start by understanding the shift, choose the level of support that feels right, and move forward without trying to solve everything at once.

Start with the 3-minute video →

1. Understand the shift

Watch the three-minute video and see why the career that once fitted can stop feeling right after motherhood.

Watch the video →

2. Join the conversation

Step into a supportive community of ambitious mothers navigating identity, fulfilment and career change after motherhood.

Join the community →

3. Map what changes next

When you are ready for deeper support, book a Complimentary Call and let us map what needs to change next.

Book a complimentary call →

The belief behind the brand

Motherhood should not be the reason you settle for a career you've outgrown.

You can love your children deeply and still want work that excites you. You can be grateful and still want change. You can be capable and still need a career that fits the life you are actually living.

Why I created The Rising MOM

I did not stop being ambitious. My definition of success changed.

I am Amanda Carmichael, a career identity and matrescence coach and the founder of The Rising MOM.

I spent more than a decade in the Royal Navy as a nuclear engineering submariner. I was trained to solve complex problems, perform under pressure and keep moving when the stakes were high.

Then motherhood changed the problem.

The career I had worked hard to build still looked successful — but it no longer fitted the woman I had become.

I realised I did not have a motivation problem or a time-management problem. I was trying to squeeze a changed identity back into an unchanged life.

The Rising MOM was built to help ambitious mothers understand who they have become first, then redesign their careers around that truth.

The Rising MOM thesis

The career advice we give mothers is not wrong. It is incomplete.

It assumes the woman making the next career decision is the same woman who built the last one. Motherhood can change your identity, priorities, capacity and definition of success. When those things change, the right starting point changes too.

Most career coaching asks, “What job do you want?” I start with, “Who have you become?” Identity comes first. The right career decision follows.

What it feels like to be coached by Amanda

Warm enough to feel held. Insightful enough to create change.

“I felt hand-held through what felt like a scary black box of the unknown.”

Amanda helped me reflect, untangle what I felt blocked on and feel clearer about where I was.

Jane

“I felt energised and positive after each session — and less tangled.”

Her questions were insightful and made it clear she understood what I was saying.

Rachel

“Supportive, empathetic, insightful and warm.”

I felt held in the session and that Amanda had my best interests in mind.

Laura

The three-minute story

Ready to be excited about your career again?

Your career was built for the woman you were before motherhood. It is time to design one around who you have become.

Three minutesNo sign-upJust press play

Watch the 3-minute video →

Is this the right fit?

This is not a quick career fix.

This may be for you if…

Your career still looks successful, but no longer feels fulfilling.
You want flexibility without giving up ambition or financial security.
You are ready to understand what has changed before making your next move.
You want thoughtful challenge, practical direction and accountability.

This may not be for you if…

You only want someone to rewrite your CV or choose a job for you.
You are looking for a one-size-fits-all productivity plan.
You are not ready to reflect honestly on what no longer fits.
You want advice without taking ownership of the decisions that follow.

You don't have to do this alone

A supportive community of ambitious mothers.

Join The Rising MOM Community for honest conversations, encouragement and resources to help you rise into the next chapter of your career and life.

Join the community →

Career reinvention starts here

Build a career you're excited to wake up to.

The next chapter of your career does not happen by accident. It happens by design.

Ready to design a career and life that fit you?

Book a Complimentary Call → Join the community